Why Income Doesn't Equal Cash Flow

Two businesses can earn the same amount — yet one constantly struggles with cash flow while the other feels stable.

Why?

Timing matters

• When customers pay

• When bills fall due

• How GST is managed

Habits matter

Regular invoicing, follow-ups, and reconciliations make a real difference.

Visibility matters

If you don’t know where your cash stands right now, decisions become guesses.

Cash flow and Income Aren't Luck

You work hard in your business to generate that income, but the cash flow is usually the result of good systems and consistent bookkeeping.